In India, where tendency of
buying home furnishing depends greatly on feel and touch theory. Is this theory
fading in coming years to buy home furnishing online. As In India, Urban Ladder
is major player in India, catching buyer online for furnishing needs. While recently
USA based online furniture giant IKEA was tending towards Indian market for
opening store in metro cities.
Major challenges in India for successful
online operations is reach of buyer on furniture sites for furniture surfing. Only
metros could not be enough for online business transactions, sellers must
flight to satellite destinations for better reach.
Still, much behind in capturing
attention of new online furniture buyers. Although, in India, there is tremendous
changes in online interaction based planning to fill gap between buyer and
product catalogs. Which improves engagement of expected buyer on furniture
sites and it is making buyer to think of online furniture purchases.
In India, generally buyers have
very sophisticated philosophy regarding online sellers; they do a huge research
before buying about product categories, quality, prices, availability, discounts,
services, dispatch & terms etc. Online furniture sellers must provide huge material
with fact to help buyer’s research. Indian online Buyer wants global look
product at domestic pocket capacities with full satisfaction.
In case of furniture, Indian online
market is totally different as USA, its bit amazing but true in case of online
buying process that male are more interested then female. Just opposite in USA,
female do more.
Similarly, most of furniture orders
and buyers came from workplaces rather from domestic in India. Indian online furniture
sellers should also concentrate on Institutional buyers as USA base E-sellers
does.
In India people have a thought, In case of
expenditure on furniture products is considered to be an investment in asset
for long time. It resulted in to lengthy time buying chance of new product by similar
buyer. This reduces sales in particular geography, which tends to expand market
geography to be a successful online furniture seller. Domestic online furniture
sellers must think about crossing boundaries of Indian continent to throw
products outside India.
Only social sites have power to boost
Indian online furnishing industry by connecting society online. Simply connect
people to share, they will do mouth (chat) publicity for you. Indians believe
in sharing and expressing suggestions socially.